Wholly Better Peanut Butter

We don’t generally show work that has not been used commercially. But we’re sharing this because we love it, because it is strong and because it should have been used as a campaign.

How do you create point of difference in the Peanut Butter segment of the spreads category? Firstly, you identity the point of difference – in this case it’s the fact that Whole Earth use ALL of the peanut to create their peanut butter, including the nutritional skins.

The process for this brand is pure, simple and honest and therefore they could lay claim to being ‘Wholly Better Peanut Butter’. Which really does roll off the tongue!

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